One of a series of 10+ banners. Built on a templated look/feel/animation
No, not the most spectacular banners ever made, but a they were challenging in their own way.
Some projects are more about the process
What happens when Agency and Client have radically different ideas about how a project should be done? As an agency, we wanted to be as creative as we could, which meant every single banner would undergo full creative development. With the scope of more than 10 banners to do, that takes a lot of time, money, and resources to accomplish. The client's view was along the lines of "These are just web banners. What is taking so long? And why so expensive? Should we take this project elsewhere?"
Manage/set the expectations. Make a plan.
Template, template, template!
Thinking back to my time at MRM, cranking out Flash banners like there was no tomorrow, I could see the necessary solution. It would take a cards-on-the-table approach, but if we can get all the of the key players, Creative/Account/Client, to agree on a scope of what was expected and also agree to a "template solution" we could keep this project in-house, crank them out, and keep the client happy.
Also thanks to my time at MRM, these banners were animated via heavy coding. The initial setup took some time, but the end result was incredibly fast turnarounds for each new banner. Change image & text, adjust a few code numbers to change the timing and a new banner is born. There was little-to-no mucking around moving keyframes on a long time line.
Economy is an impressive teacher, and what I learned most from this project is across the board communication. Difficult tasks are achievable if expectations are managed accordingly.