Very early in my career I was mentored by a wonderful Creative Director. She taught me the importance a client's brand and that each piece of work should have a driving concept behind it. I started off with small projects to help support the work loads of the Senior Art Directors. Here are a couple pieces from that era: simple thank you cards which were included in a larger fulfillment package. The first is a simple and clean visual solution. The second is a bit more cerebral, speaking from my geeky side. Both are among my first steps on the long journey of conceptual thinking in advertising.
Thank You Card #1
Thank you Card #2
Presario Options Catalog
As I gained more skills I worked on bigger projects. This Compaq Presario Catalog was a first in many ways for me. It was my first big project, a 16 page catalog, and it was the first time I ever directed a photoshoot and ran a press check.
