Click to view the interstitial in its entirety.
What were the goals?
Concept and create a branded rich media experience that leverages existing assets from the television campaign.
This unit appeared on ABC.com's Full Episode Viewer as a paid advertisement before and during video content. It was originally presented as multiple parts: intro before content, commercial break 1, commercial break 2 and a pause screen. You can see the whole experience above.
Here are a few screen shots. Click to view larger:
