Commit Lozenges rich media unit for Glaxo Smith Klein

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What were the goals?

Concept and create a branded rich media experience that leverages existing assets from the television campaign.

This unit appeared on ABC.com's Full Episode Viewer as a paid advertisement before and during video content. It was originally presented as multiple parts: intro before content, commercial break 1, commercial break 2 and a pause screen. You can see the whole experience above.

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XELJANZ Rich Media Banner for Pfizer

A very simple, yet impactful rich media banner using video. Reinforces the idea that XELJANZ is a powerful medicine for severe rheumatoid arthritis in the simple form of a pill - a first in its class.

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Click to see the storyboard...

After many rounds of storyboarding for final client and legal approval, we selected a hand model and booked a video studio to shoot live action. Knowing what I could accomplish myself in post-production, I worked with the videographer to simplify the shoot as much as we could. By leaving the complexities of things like zooming and timing to tweak in After Effects post-prodcution, the shoot was a simpler and much quicker affair.