Brochure

Brochure for The Paralyzed Veterans of America

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Cover

I was asked to design a brochure for the Paralyzed Veterans of America (PVA) that would be a showcase of good work the PVA has done. The tone of the piece speaks with thanks to donators past and present and looks forward to donators yet to come.

My Mission

Armed with brand guidelines, a rough outline, and a staggering amount of imagery I set out to tell a story about an organization with which I had only just become acquainted. The goal was to be bold, using easy to read facts to quickly paint a big picture. And what better way to back up facts than with strong, powerful imagery? Highlighting the main goals and pillars of the PVA, this piece gives the reader a quick and comprehensive overview of PVA's legislative and legal advocacy, employment assistance, and many levels of other support for America's disabled veterans and their caregivers. 

Start to finish, this 20 page brochure was created in a week's time. It was received by the leadership with overwhelming enthusiasm.

 

A few sample spreads

How NASA Helps Farmers

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Fields being irrigated in Kanasa, as seen from space.

Fields being irrigated in Kanasa, as seen from space.

This brochure is both one of my most challenging and memorable projects for my time at NASA Headquarters. It proves the point to me (and every design teacher I've ever had) that visual communication is all about organization and hierarchy. It took a lot of back and forth work with the client to understand what they thought was important and to balance it all in a clean concise final product.

The final format was an 11x17" sheet tri-folded. In the end, it was very well received by its ultimate audience, members of the House and Senate of the United States Congress.

Covers and first reveal. Click image to view larger.

Inside spread. Click image to view larger.