A very simple, yet impactful rich media banner using video. Reinforces the idea that XELJANZ is a powerful medicine for severe rheumatoid arthritis in the simple form of a pill - a first in its class.
Click to see the storyboard...
After many rounds of storyboarding for final client and legal approval, we selected a hand model and booked a video studio to shoot live action. Knowing what I could accomplish myself in post-production, I worked with the videographer to simplify the shoot as much as we could. By leaving the complexities of things like zooming and timing to tweak in After Effects post-prodcution, the shoot was a simpler and much quicker affair.